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Explore writing samples |
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WRITING
Marketing and advertising copy — identifying your audience, defining your approach, describing your product
Grant applications — finding deep symmetry with your mission and the grantor's, compelling the reader, demonstrating value and criticality
Press releases— finding the angle
and promoting your news
Jacket copy — writing persuasive,
compelling descriptions
Journalism — offering solid reporting;
timely stories; engaging voices
Instructional copy — writing clear
and accurate how-to explanations
Non-fiction personal essays — writing personal, in-depth analysis
of topics
Fiction — writing short stories; a
coming-of-age novel (work in progress)
Voice + Tone Guidelines/Style Guides— investigating
the brand and making sure the voice complements it, with sets
of definitive rules about how and what to write.
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EDITING
Developmental editing — providing a
thorough analysis of any written material for structure, sense,
omissions, relevance, etc.
Copyediting — providing a thorough examination of any written
material for style, grammar, punctuation, sense, time/place, relevance, etc.
Proofreading — providing a thorough
read of any written material for style, grammar, punctuation,
etc |
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STRATEGY
Book representation — editing/writing proposals, identifying
marketing angle, establishing relationship with editors/publishers
Publicity — creating and launching
provocative media campaigns; arranging national tours and events
Editorial/Content strategy — improving business operation through better
editorial effort; developing and selecting appropriate content
Brand strategy — divining who you are
and what you do; providing recommendations for how to express
your brand
Editorial audits — assessing the value
of websites, marketing collateral, books, and editorial departments;
providing recommendations for improvement
Project management — serve as liaison between
client and vendor to produce websites, collateral, radio, books;
establish deadlines and responsibilities
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INSTRUCTION
Writing workshops — providing long-term
solutions for editorial challenges
Writing instruction — offering semester-long
composition classes |
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